The inbox on my desk is the office equivalent of Mary Poppin’s carpet bag. A bottomless pit that seems to hold ideas that are far too big for it. Just when I think I must be nearing the bottom, I discover another half-finished project or article that never got fully fleshed out.
Tag Archives: strategy
Do You Want to Attract Tramps or Trumps?
Imagine for one moment that you own a Mercedes dealership. You have a shiny, contemporary showroom filled with slinky, sexy supercars, gleaming chrome and that intoxicating smell of leather. There’s only one problem: no customers. Would you pay a marketing agency to bring you tramps or Trumps? Suprisingly, most business owners are still paying to attract tramps.
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