This great video (brought to you by Microsoft, believe it or not) is a great illustration of how old advertising canons and methods just aren’t attracting consumers in our Web 2.0 world. A cool, humourous reminder to rethink your marketing strategy and embrace the new media wave.
‘The Break Up’

We have become brainwashed by numbers in recent months. Everyone is desparate to have thousands of followers and fans. We have become obsessed with the quantity of online stalkers we can command, rather than the quality of sales leads that these mobs might translate into.