Most companies are feeling the need to connect with their customers via social media more and more strongly.  They hear the hype (what other advertising medium are people so addicted to that up to 25% of us will now access it within seconds of an intimate moment with our partners?),  they read the statistics (Facebook stripping Google of it’s status as the most popular page on the internet), and they rush to put their brand into this potentially lucrative arena.
However, in their rush, few businesses take the time to plan …