Get out your dry sense of humor and your feelings of superiority… this is one for all of my fellow geeks.

If you have been having trouble viewing the statistics for your website in Facebook’s Insights dashboard you are not alone. Here is a workaround, and an update on the problem

So you jumped on the bandwagon and installed the Facebook “Like” button across your website. Now what? Here’s how to find out more information about what people Like on your site.

Think you managed to successfully manouevre around all of the ridiculous April fools stories on the web? Well here are some of my favourite links from this week. Can you spot which are fake and which are April Fools??
Avoid Sausage Fest Parties!
If you have ever accepted an invite to a party organized on Facebook, only to be disappointed when the crowd tends to be a little too skewed towards the beer swilling, hairy gender then this is the Facebook app for you!
Sausage Fest will let you know the …

Most companies are feeling the need to connect with their customers via social media more and more strongly.  They hear the hype (what other advertising medium are people so addicted to that up to 25% of us will now access it within seconds of an intimate moment with our partners?),  they read the statistics (Facebook stripping Google of it’s status as the most popular page on the internet), and they rush to put their brand into this potentially lucrative arena.
However, in their rush, few businesses take the time to plan …

The online community was shocked this week when the micro-blogging platform, Twitter, was hacked by a group calling themselves the Iranian Cyber Army.  Early visitors after the attack saw a graphic of the Iranian flag super imposed with Arabic writing, along with a strangely polite message in English, before Twitter suspended all services.
This kind of total shut down of one of the most popular sites in existence is more than worrying.  While the hack may seem benign enough, it certainly leaves a lingering bad taste.  If the attach was indeed …

It’s a question that I get asked frequently during consultations with new clients:  “Do I need a blog?”   May answer for the majority of clients, was always “Yes.”   As a writer, I may be a little biased, but I also knew the power of a good blog for both attracting traffic and interacting with site visitors.   However, with so many new ways to accomplish those two goals online, I now pause for thought before making my recommendation.
So does this mean that the blog is dead?  No.  You only have to …

The scoop on Facebook Lite.

This great video (brought to you by Microsoft, believe it or not) is a great illustration of how old advertising canons and methods just aren’t attracting consumers in our Web 2.0 world. A cool, humourous reminder to rethink your marketing strategy and embrace the new media wave.
‘The Break Up’

It isn’t often (enough) that we see major Web 2.0 events happening outside of the US. This is one, however, that looks promising and well worth a visit if you are able to get to the London area.
http://www.amiando.com/fowalondon2009.html
If you are based north of the border, you won’t have long to wait for some exciting new media events as Angela Neal Media are planning a series of conferences, seminars and training sessions in Glasgow and Edinburgh. (Non Scots also welcome, of course.)
Watch this space for details!

We have become brainwashed by numbers in recent months. Everyone is desparate to have thousands of followers and fans. We have become obsessed with the quantity of online stalkers we can command, rather than the quality of sales leads that these mobs might translate into.

One of the leading stories on UK news this morning was regarding the notion of businesses banning Facebook from the workplace. Much as I am a strong advocate for social media sites, I am even stronger advocate for improving efficiency – something which the great FB cannot even manage for it’s own site, (do you see an easy-to-find link to a person’s pages and groups on their profile?) let alone inspire in it’s users.