Once upon a time, in a golden age of SEO, my job was a lot more straightforward. The science of SEO was like straightforward arithmetic. Now, it feels more like complex polynomial equation and one question I hear a lot is: Which element is most important?
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Pros and Cons of Google Call Metrics
Google announced today that they are launching their Call Metrics Adwords extension to all of the US and Canada. Previously only available in an exclusive Beta trial, what does this product offer and is it worth the money?
How Does Your Website Compare to the Average?
Google released their new format benchmark report this month, showing the average analytic statistics of websites around the world compared to last year. Here are the highlights. How does your website compare?
The Effect of Frequent Website Content [Case Study]
I get the same question over and over again: “What do I need to do to improve my search engine results.” Each time, this questions makes me sigh, because if there were a simple, one-size-fits-all answer that was the length of an elevator pitch I would be out of a job. Instead, the process involves [...]
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