Archive | Small Biz Tips RSS feed for this section

Did you hear the one about Jennifer Lopez, the steaks and the vegetarian? (Or, The Importance of Knowing Your Audience)

The vegetarian in question was Ellen DeGeneres, and the story goes that after appearing on her show J-Lo did the thoughtful thing of sending a thank you gift. At least, it would have been thoughtful had any thought actually gone into it. Needless to say, the year’s supply of steaks was not only unappreciated but [...]

Leave a comment Continue Reading →

Boost Sales with an Annual Promotion Schedule

Too early to be planning for the New Year?  I don’t think so.  In fact,  making goals and creating structured plans to move forward is an ongoing process and a surefire way to ensure growth.  I tell all clients that they should have an editorial calendar, covering all aspects of their marketing and sales efforts [...]

4 Comments Continue Reading →

Google Keeps it Simple, Stupid

Sometimes the simplest call-to-actions are the best.  Case in point: Google’s latest low-tech way to attract people to their Google+ social network.  A simple, hand-drawn arrow pointing search users up to the place in their toolbar where they can update their profile. No fancy messages, just an attention grabbing blatant sign.  Universal in all languages, [...]

Leave a comment Continue Reading →

Are You a Peanut Butter Business?

Yes, we are in the middle of tough financial times, but not all businesses are suffering.  Here are two ways to bring in customers and sales during the recession.

Leave a comment Continue Reading →

How to Make Money Online

Can you make money online?  Of course.  Can you make EASY money online?  Yes.  Can you make LOTS of easy money online without hard work, determination and planning?  Ah, now there is the catch.

2 Comments Continue Reading →

Are You Crippled By Creativity?

The inbox on my desk is the office equivalent of Mary Poppin’s carpet bag. A bottomless pit that seems to hold ideas that are far too big for it.  Just when I think I must be nearing the bottom, I discover another half-finished project or article that never got fully fleshed out.

Leave a comment Continue Reading →

What do You Want Your Visitors to Do?

One of the biggest mistakes I see in overall site strategy is a lack of clear direction for visitors.  You can have the most beautiful, flashy, tech savvy site in the world, but if visitors arrive, enjoy, then leave what does it accomplish?  Without good call to actions your website conversions will suffer. 

1 Comment Continue Reading →

Things I’m Learning from Puppy Training

I’m keen (ahem, some might say obsessive) about learning business lessons from life.  I think by looking at your business and life in a more integrated way then work stop becoming such a chore and starts evolving into part of your overall lifestyle.  If you actively make decisions to move towards the lifestyle that you [...]

Leave a comment Continue Reading →
Get Adobe Flash player