Sometimes the simplest call-to-actions are the best. Case in point: Google’s latest low-tech way to attract people to their Google+ social network. A simple, hand-drawn arrow pointing search users up to the place in their toolbar where they can update their profile. No fancy messages, just an attention grabbing blatant sign. Universal in all languages, [...]
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How Does Your Website Compare to the Average?
Google released their new format benchmark report this month, showing the average analytic statistics of websites around the world compared to last year. Here are the highlights. How does your website compare?
The Effect of Frequent Website Content [Case Study]
I get the same question over and over again: “What do I need to do to improve my search engine results.” Each time, this questions makes me sigh, because if there were a simple, one-size-fits-all answer that was the length of an elevator pitch I would be out of a job. Instead, the process involves [...]
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