It is, of course, designed to be a controversial title. I don’t tend to use crude language for effect, but many do. Whether or not people find it offensive is, quite frankly, their problem. Thanks to a quote by Stephen Fry going viral, the online community is having a bit of a debate (read heated [...]
About Angela Neal
On a one woman mission to cut the BS, jargon and hocus pocus out of online marketing and running a small business.Did you hear the one about Jennifer Lopez, the steaks and the vegetarian? (Or, The Importance of Knowing Your Audience)
The vegetarian in question was Ellen DeGeneres, and the story goes that after appearing on her show J-Lo did the thoughtful thing of sending a thank you gift. At least, it would have been thoughtful had any thought actually gone into it. Needless to say, the year’s supply of steaks was not only unappreciated but [...]
New Layout for Facebook Pages {Update}
Facebook have announced that the new timeline layout will expand to pages at the end of March. A couple of weeks ago I speculated on the new Facebook timeline layout, when we might see it roll out for business pages and what it would mean for Facebook page admins. Here is my unofficial tour.
The Science of SEO
Once upon a time, in a golden age of SEO, my job was a lot more straightforward. The science of SEO was like straightforward arithmetic. Now, it feels more like complex polynomial equation and one question I hear a lot is: Which element is most important?
Facebook Pages to Get New Timeline Layout
The new Facebook layout for profiles was announced last September, and most people’s profiles will probably now have been converted to this format. Ever since the announcement, there has been speculation about if and when the new layout would be applied to brand pages. It seems that this change is now imminent. So what does [...]
How to Have a Great New Year
It has been a rollercoaster of a year for me and my business these days, with highs and lows that beat any other time in my self-employed life. With so much uncertainty these days it is easy for business owners to feel stressed, frustrated and anxious as they close one year and look ahead to [...]
5 Ways to Deal with Twitter Panic
Does the idea of Twitter break you out in a cold sweat? Whether you are panicked over the idea of over-sharing, nervous about embracing a new medium or just plain overwhelmed at the thought of stepping into the super-charged fast paced lane of this social media channel, here are some things to keep in mind.
5 Ways to Get Backlinks – A Beginners Guide
I know you have heard about the importance of backlinks and how they can help you get more traffic, higher search engine placement and better Page Rank, but are you lost when it comes to actually securing these links? Read on for 5 ways to get backlinks. Link Swaps. Good old traditional link swaps involve [...]
Boost Sales with an Annual Promotion Schedule
Too early to be planning for the New Year? I don’t think so. In fact, making goals and creating structured plans to move forward is an ongoing process and a surefire way to ensure growth. I tell all clients that they should have an editorial calendar, covering all aspects of their marketing and sales efforts [...]
5 Ways to Get Out of the Home Office
I wrote last month about working from home. I am a huge advocate of working from home as a way for businesses to save expenses. I also enjoy the convenience and flexibility that my home office affords me. That said, a change is as good as a holiday, and getting out to work in a [...]
Google Keeps it Simple, Stupid
Sometimes the simplest call-to-actions are the best. Case in point: Google’s latest low-tech way to attract people to their Google+ social network. A simple, hand-drawn arrow pointing search users up to the place in their toolbar where they can update their profile. No fancy messages, just an attention grabbing blatant sign. Universal in all languages, [...]
Are You a Peanut Butter Business?
Yes, we are in the middle of tough financial times, but not all businesses are suffering. Here are two ways to bring in customers and sales during the recession.
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Online Training
I am a founder of a new online training project currently in private Beta testing. If you would like to take advantage of some free training in exchange for your honest opinion, send me an email.
