http://www.angelaneal.com/2009/11/do-you-really-need-a-blog-maybe-not/ Untangling online marketing Wed, 11 Aug 2010 16:54:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.angelaneal.com/2009/11/do-you-really-need-a-blog-maybe-not/comment-page-1/#comment-14 Angela Neal Wed, 18 Nov 2009 18:46:55 +0000 http://angelaneal.com/?p=267#comment-14 Well said, Nichole. I find that this is a growing problem, and comes largely from the fact that Google currently seems to give more weight to blogs that are updated DAILY, forcing people who are blogging as a business into a cycle of trying to come up with fresh new content every single day. I'm not sure the best way to counter that - I currently recommend that bloggers post daily until they reach the "tipping point" exposure where their success has a more self-perpetuating element, and isn't so dependant on page rank or hardcore SEO, when they can scale back to three times a week and intersperse longer posts with shorter reviews, links or video/image posts. Well said, Nichole. I find that this is a growing problem, and comes largely from the fact that Google currently seems to give more weight to blogs that are updated DAILY, forcing people who are blogging as a business into a cycle of trying to come up with fresh new content every single day. I’m not sure the best way to counter that – I currently recommend that bloggers post daily until they reach the “tipping point” exposure where their success has a more self-perpetuating element, and isn’t so dependant on page rank or hardcore SEO, when they can scale back to three times a week and intersperse longer posts with shorter reviews, links or video/image posts.

]]> http://www.angelaneal.com/2009/11/do-you-really-need-a-blog-maybe-not/comment-page-1/#comment-13 Nichole Bazemore Wed, 18 Nov 2009 16:24:31 +0000 http://angelaneal.com/?p=267#comment-13 Useful, NEW information, I might add. Is it just me, or do so many blogs (I'll focus on writers' blogs since I mostly read those) say the same thing repeatedly. So I would add that no, a business does not need a blog unless it has new, fresh, relevant information which readers can't find elsewhere. Useful, NEW information, I might add. Is it just me, or do so many blogs (I’ll focus on writers’ blogs since I mostly read those) say the same thing repeatedly. So I would add that no, a business does not need a blog unless it has new, fresh, relevant information which readers can’t find elsewhere.

]]>