It’s a question that I get asked frequently during consultations with new clients:  “Do I need a blog?”   May answer for the majority of clients, was always “Yes.”   As a writer, I may be a little biased, but I also knew the power of a good blog for both attracting traffic and interacting with site visitors.   However, with so many new ways to accomplish those two goals online, I now pause for thought before making my recommendation.

So does this mean that the blog is dead?  No.  You only have to look at the continued success of  information blogs to see that there is still a hunger for good content, but the key is that these blogs offer information, not products.  They are businesses in their own right, rather than part of a marketing strategy to promote something else.

What it all comes down to, as usual, is money.  It may take several hours each week to maintain a quality blog that serves it’s purpose, and just a few minutes to promote products or share news on social media platforms such as Facebook and Twitter.

So unless a business has a lot of useful information that they want to share,   or unlimited time and funds,  they may be better focussing their efforts in areas outside the blogosphere.