I used to dread speaking to clients or potential clients on the phone.   I think it is because I am a writer.  I am used to putting down my thoughts and having the ability to re-read, edit, re-write till I am happy.   The spontanaeity of a phone conversation always filled me with a feeling of insecurity that never lent itself well to closing a sale.  My lack of confidence in my speaking ability inevitably tainted their perception of my writing abilities.

For a while I gave up.  Removed my phone number from my contact details, and merrily replied to emails and chatted on IM.  However, as my business grew, picking up the phone became a faster and more efficient way of communicating, and I just had to steel myself to the task and learn how to make a fast connection and put forward a positive and confident energy.

If you have become so ingrained in your routine of email, IM, Facebook, texting and Twitter that you find your phone skills sorely lacking, then let me point you in the direction of a great article by Brian McGovern.

Brian is a marketing professional with some great advice.  Tailored for event professionals, his posts are often valid for any industry,  and I enjoy reading his newsletter when it pops into my inbox.

His article on how to close a sale on the phone offers some psychological tips to help you approach the call, as well as some practical advice on capturing essential information that will help you moving forward with the client in the future.

Phones Tips For Booking More Events